About
I’m Alperen — I work on product analytics infrastructure and build small apps on the side. Based in Istanbul.
What I do
I work across the analytics stack: event taxonomy and governance, identity resolution and ID merge architecture, attribution, and the pipelines that feed reporting.
Most of the work is about making data trustworthy before it is useful: deciding what gets measured, keeping the definitions honest as the product changes, and making sure the numbers people act on actually mean what they think they mean.